This year came changing everything and Covid 19 brought new challenges to all sectors and it would not be different for the arts.
With the social distance we face the restrictions of contact that turn it difficult for cultural events to be developed or for the public to attend to a gallery or theatre.
But like everything else we have 2 options, complain about the situation or look for new ways to work. Isn’t it time for the arts to reinvent themselves? We can count with virtual galleries and exhibition, festival lives on social media and many other tools. But isn`t it time to reinvent ways to live and do art?
Nowadays people are back to sharing houses which leaves many people with absence of space to hold within their homes large paintings and sculptures. On the other hand, we do have the collectors and interior designers that will look for specific artwork that matches their needs which will not apply for most of the existent work. I know it is a delicately territory this one. I just want to make you think. What is the existent kind of technology that I could use to improve the acceptance of my work on this market? People are more and more turned into the technologies anyway. How do you think the millennials will want to consume art if they are so devices centred since little kids?
I do not mean we have to abandon the old ways but to be open to the new ways. Whoever better adapts themselves are the ones that survives.
Cultural Producer, Art Curator and Co-funder of Artmulti Brazil